Gaurav Sood is an alumnus of Emerson College, Boston (Masters in Integrated Marketing Communication – 2002-03) & Institute of Management Technology (IMT), Ghaziabad (MBA in marketing – 1994-96) and Panjab University, Chandigarh (1989-91) and currently pursuing Doctorate in Brand Management from Amity University.
He has been an integral part of developing and managing Marketing & Integrated Marketing Communication for Global brands in India, Germany and USA. He has seen the changing face of global marketing, media & advertising and has contributed immensely towards rejuvenating and giving a fresh perspective to Brand Communication to major corporate players in the realms of Digital Portals, Cement, Engineering, Information Technology, Telecommunications, FMCG, Consumer Durables and Media Marketing – both in India & USA. He has spent Twenty years in developing Global Marketing & Communication for companies like HH Global, cemweek.com, KHD Humboldt Wedag, Germany, Alstom Transportation (Signaling) – Rochester,USA, CNBC- NY, USA, Bates India, J Walter Thompson (Contract Advertising), India, and Indian Express Group of Publications.
His key domain expertise includes Brand & Marketing, Strategy, Advertising, Sales Promotion, Direct Marketing, Digital Marketing, Social media marketing, Internal communication, Public Relations, Market Intelligence, B2C & B2B marketing and Brand Education. Brand Martini has introduced refreshingly innovative concept of how brand low (stirred) can be transformed into brand high (shaken). His brand ‘shaken and not stirred’ model incorporates five elements that drive a consumer to a brand advocate – brand health analysis, ConCom strategy, relevant differentiation, emotional connection & Integrated communication. These five areas of emphasis and activity are the primary drivers of building Shaker Brands, critical in becoming a category-of-one-brand where there are No Substitutes.
Brand Evangelist Gaurav Sood emerges from marketing and branding jungle; he has a fresh perspective. Times have changed and a new, more enlightened, more robust way of marketing to consumers’ needs to be addressed. The challenge is clear. Consumers now dictate to brands how they want to be spoken to. The king is dead. Long live the king. The brands are no more left to be stirred but need to be shaken to make a position in the minds of the customers.
Mobile: +91 98113 55662